"His reputation is expanding faster than the universe. He once had an awkward moment just to see how it feels. He lives vicariously through himself. He is the most interesting man in the world..."I've been a fan of Dos Equis ever since Spring Break '07 in Cancun, and this new campaign is absolutely genius. More so than just TV spots, the 'Most Interesting' campaign also features a Cirque de Soleil meets Ripley's Believe it or Not meets cabaret type show called, you guessed it...'The Most Interesting Show in the World.' There's also a bunch of funny/interesting stuff on the website.
In case you haven't caught any of the spots on TV yet, here's my personal favorite.
The Most Interesting Man in the World on pick up lines:
"...There's a time and a place for them. The time is never. You can figure out the place on your own. Stay thirsty my friends."
LOL. I love it.
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